Veteran Named 2014 Pittsburgh Small Business Community Hero | Newsroom

Veteran Named 2014 Pittsburgh Small Business Community Hero

Jul 24, 2014

Total Media   Direct Energy


Veteran Named 2014 Pittsburgh Small Business Community Hero
Walter Aguirre, of L.A. Taco and Toys for Tacos, wins award for community dedication


Pittsburgh, PA (July 24, 2014) – Direct Energy and Trib Total Media honor Walter Aguirre, owner of L.A. Taco, as the 2014 Pittsburgh Small Business Community Heroes awardee for his dedication to community investment. Aguirre started his small business with a tarp and a charcoal grill, which has grown into a food truck staple in the Kittanning area that has encouraged other food trucks to open for business in the area. He was chosen because of utilizing his food truck as a collection point for Toys for Tacos, among other acts of volunteerism and charity.

Since Toys for Tacos began in 2012, Aguirre has collected nearly $4,000 in toys, which benefit children via the Armstrong County Salvation Army. He spearheads a local group, the First Friday Foundation, which hosts a monthly event in downtown Kittanning, which he volunteers many hours each month organizing. The events generate a great deal of income for local organizations and charities. Thanks to Aguirre, a group of local food trucks gather each month and donate a percentage of their net sales to a specified charity.

“Walter’s dedication to giving back to the Kittanning area epitomizes what we seek when selecting the Pittsburgh Small Business Community Heroes award winner,” said Steve Girard, head of small business, Direct Energy Business. “Not only is Walter an inspiration to bolstering the small business community, he gives back to many organizations in need.”


“Trib Total Media is proud to join Direct Energy in honoring Walter for the good he’s doing in his community and beyond,” said Ralph Martin, Trib Total Media President and CEO. “Walter is truly a community hero.”

By winning the Pittsburgh Small Business Community Heroes award, Direct Energy will donate $2,000 to PA Hero Walk. Additionally, Aguirre will receive a $500 cash prize and will be presented with a commemorative award. An award ceremony will take place Thursday, July 31, 2014 at 3:30 p.m. at L.A. Taco’s food truck, which will be located across from Jack’s Ford, 700 Ekastown Rd., Sarver, PA 16055.


The judging committee for the Pittsburgh Small Business Community Heroes also selected one Honorable Mention, Sally Power, of Treasure House Fashions (THF), for her steadfast dedication to the resale shop helping women in need. Direct Energy will donate $250 to THF.


Last year, Scott Pipitone, CEO and president of the Pipitone Group, was the first Pittsburgh Small Business Community Hero.


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About Direct Energy

Direct Energy is one of North America's largest energy and energy-related services providers with more than 6 million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE:CNA), one of the world's leading integrated energy companies, Direct Energy operates in 45 U.S. states plus the District of Columbia and 10 provinces in Canada. For more information, visit


About Trib Total Media
Trib Total Media is a multimedia network of daily and weekly newspapers, weekly shoppers, and websites delivering news, information and advertising to over 1.2 million readers across Western Pennsylvania every week. Trib Total Media’s targeted direct mail, promotional products, commercial printing, media planning and digital services deliver a variety of marketing solutions for advertisers big and small.  In addition, Trib Total Media has formed strategic partnerships with community and non-profit organizations across the region, enabling Trib Total Media to conTRIBute and make a positive impact in the communities they serve.  Visit and discover how we do things right. Here.

About L.A. Taco
L.A. Taco’s goal is to bring real authentic tacos and Latin American food to the Kittanning, PA area to develop a more diverse culture. The food truck also builds a stronger community through supporting local businesses.

For media inquiries:

Andrea Romo                                                 

Direct Energy                                                                                



Media Contacts


Jessica Michan
O: 713.904.7488
C: 713.805.7306  

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