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Demand Response  |   MISO  |  PJM  |  NYISO  |  ISO-NE  |  ERCOT  |  IESO


The Direct Energy Business Demand Response solution is uniquely designed around our customers. We deliver state-of-the-art monitoring technology that provides usage insights at the equipment level. It's part of the complete offering of electricity and natural solutions we offer at Direct Energy Business, a leading retail energy supplier.

PJM is a regional transmission organization (RTO) that coordinates the movement of wholesale electricity in all or parts of Delaware, Illinois, Indiana, Kentucky, Maryland, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia, and the District of Columbia. Its primary function is to maintain the reliability of the power grid throughout this region, and Demand Response programs play an important role in achieving this goal.

PJM Demand Response Program Details

  • The program runs annually from June to May.
  • Direct Energy Business will notify facilities prior to a PJM-called Demand Response event.
  • Beginning next year with the Capacity Performance program, customers must be available from 10AM -10 PM during the summer months of June through October and the following May. During the winter months of November through April, customers must be available from 6AM – 9PM. There is no minimum or maximum number of events they could be called for (Up to 12 hours per event in summer and up to 15 in winter).

Participation is Easy

You may generate recurring revenue by reducing your electricity consumption through the Direct Energy Business Demand Response program. From customizing your curtailment plan to distributing your monthly payments, we will help simplify your participation.

The table below indicates the estimated payment per 1,000 kilowatts (kW) that could result from participating in Demand Response (Your actual payment will vary based on factors unique to you):


Estimated yearly payment (per 1,000 kW)*

Region 2019-20 base 2019-20 CP 2020-21 2021-22
MAAC/SWMAAC $23,360 $29,200 $25,100 $40,880
EMAAC $29,100 $34,970 $54,860 $48,390
COMED $53,370 $59,200 $54,930 $57,100
RTO $23,360 $29,200 $22,350 $40,880


*Estimated yearly payments are based on clearing prices in the forward capacity market ($/MW-day or $/kW-month) and multiplied by 1MW for the full year with 80% customer share. Actual value will vary based on several factors. MAAC/EMAAC/SWMAAC: Includes zones AECO, BGE, DPL, DPL-South, JCPL, METED, PECO, PENELEC, PEPCO, PPL, RECO PSEG/PSNorth: Includes the average pricing for zones PSEG and PSNorth RTO: Includes zones AEP, APS, COMED, DAY, DEOK, DOM, DUQ ATSI/ATSI-CLEV: Includes the average pricing for ATSI and ATSI-CLEV.