Demand Response  |  PJM  |  NYISO  |  NYC  |  ISO-NE  |  ERCOT


The Direct Energy Business Demand Response solution is uniquely designed around our customers. We deliver state-of-the-art monitoring technology that provides usage insights at the equipment level. It's part of the complete offering of electricity and natural solutions we offer at Direct Energy Business, a leading retail energy supplier.

PJM is a regional transmission organization (RTO) that coordinates the movement of wholesale electricity in all or parts of Delaware, Illinois, Indiana, Kentucky, Maryland, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia, and the District of Columbia. Its primary function is to maintain the reliability of the power grid throughout this region, and Demand Response programs play an important role in achieving this goal.

PJM Demand Response Program Details

  • The program runs annually from June to May.
  • Direct Energy Business will notify facilities prior to a PJM-called Demand Response event.
  • Participants must be available for at least 10 events of up to six hours in duration each year.

Participation is Easy

You may generate recurring revenue by reducing your electricity consumption through the Direct Energy Business Demand Response program. From customizing your curtailment plan to distributing your monthly payments, we will help simplify your participation.

The table below indicates the estimated payment per 1,000 kilowatts (kW) that could result from participating in Demand Response (Your actual payment will vary based on factors unique to you):

Estimated Yearly Payment (per 1,000 kW)*
REGION 2014 / 2015 2015 / 2016 2016 / 2017
MAAC/EMAAC/SWMAAC $32,000 $38,000 $30,000
PSEG/PSNorth $43,000 $38,000 $55,000
RTO $32,000 $30,000 $15,000
ATSI/ATSI-CLEV $32,000 $77,000 $24,000 
*Estimated yearly payments are based on clearing prices in the forward capacity market ($/MW-day or $/kW-month) and multiplied by 1MW for the full year. Actual value will vary based on several factors. 
PSEG/PSNorth: Includes the average pricing for zones PSEG and PSNorth
RTO: Includes zones AEP, APS, COMED, DAY, DEOK, DOM, DUQ
ATSI/ATSI-CLEV: Includes the average pricing for ATSI and ATSI-CLEV

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