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Businesses in PJM: Incentives Plentiful for Demand Response Programs

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When is the last time your energy company paid you? In addition to shopping for your energy, businesses in the PJM territory including commercial building owners, universities, hospitals, manufacturers, and more, should consider participating in Demand Response (DR) programs in which participants commit to reduce energy usage when the grid is under stress, and earn significant revenue in return.

Businesses in PJM can enroll in the emergency demand response program via Direct Energy Business. This program can earn you up to $38,400* annually per 1,000 kW.

The primary function of PJM is to maintain the reliability of the electric grid in your area to prevent brownouts and blackouts. This means that by participating in DR programs your organization can play an important role in helping your community maintain reliable electric service.

*Estimated annual revenue based on 2015-16 PJM RPM Auction Clearing Price

Why participate in a DR program?

  1. Monthly payments: Your business can earn monthly revenue via a DR program. Many other DR providers pay only quarterly.
  2. A curtailment plan: We can help you find simple ways to curtail your electricity usage.
  3. Savings opportunity: There may be an opportunity for savings if you bundle your DR participation with electricity supply. This savings is only available when you participate in DR with your energy supplier.
  4. One-stop shopping: We can assist you with boiler conversions and other energy efficiency opportunities.

In addition, Direct Energy Business provides a complimentary curtailment audit, peak day alerts, and 24/7 access to our DR Operations desk. For more information about DR, watch this short video:

To learn more about your DR program options, contact your Direct Energy Business Representative or contact us at

John Sutherland, Head of Demand Management at Direct Energy Business, is a 25+-year veteran of the U.S. energy markets, focusing on commodity, energy efficiency, and demand response.

Posted: January 20, 2015