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What is Demand Response?

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In 2014, the Electric Reliability Council of Texas (ERCOT) — similar to this summer — experienced unprecedented peak electricity demand. 

However, the grid operator — which manages three-fourths of the Lone Star State's electricity grid — was able to successfully curb peak power demand within a matter of minutes.  


Through Demand Response. In two specific instances, Demand Response provided more than 600 megawatts (MW) of electricity to the power grid within 45 minutes.

Demand Response is a load management program that pays participants to reduce electricity usage during periods of peak demand across the system. With the Direct Energy Business Demand Response program, large businesses can earn potential monthly income by curtailing their electricity usage during specific times of significant stress on the grid. 

The video below illustrates the basics of our Demand Response program and how it can help businesses. 

For more information on how Demand Response can reduce your business's energy use without noticeable disruption, check out this infographic and visit our solution page

Posted: August 27, 2015