Arizona electricity deregulation, Direct Energy optimistic about serving customers

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After more than 10 years of competitive energy market implementation throughout the country, we at Direct Energy are optimistic about developing a successful competitive energy market in Arizona to serve retail electric customers – particularly residential and small business customers. Recently, our Government & Regulatory Affairs team submitted a Certificate of Convenience and Necessity (CC&N) to the Arizona Corporation Commission (ACC) to serve retail electric customers in the state. The ultimate goal is to allow more consumers in the state to reap the full benefits of a competitive retail market structure, which may include cost savings.

As you may have heard, we previously expanded our Call Center in Tempe and are currently in contact with a vendor to establish another significant Call Center in Tucson. We were lucky to be a part of the AG-1 pilot lottery system and now Direct Energy Business is serving loads for two large retailers throughout Arizona.

There are definitely benefits to having a competitive marketplace including innovation in products and services, such as pay-as-you-go options, free power days and smart meters. In addition, we have developed programs to recognize, honor and financially assist people who are making a difference in their communities such as the Volunteer Citizen of the Year award program, the Pittsburgh Small Business Community Heroes award program, the Reduce Your Use for Good program and more. These programs and other community investment initiatives have been implemented in many states with constructive regulatory structures such as Texas and Pennsylvania, which can be added bonuses for the state of Arizona.

Arizona has definitely been in the spotlight a lot lately. Here are some related articles:
Arizona Corporation Commission takes first steps to examine electric competition
Arizona considering utility deregulation
Arizona sets two-phase process to examine whether to re-open retail electric choice, Direct Energy applies for license

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